The Applied Analytics Team use unique data, create unique insights, drive unique actions and apply them to create game changing outcomes for our clients. No matter how unstructured, messy or challenging the data is we unlock its potential to create repeatable insights and outcomes.
We partner and consult with FCB clients on best-in-class approaches to data and analytics in support of marketing and business goals. By breaking down data silos we generate actionable insights to drive measurable improvements across our clients and the business.
The Marketing Operations team focuses on the processes, people and technology that enable an organization to achieve their Marketing efforts. Through the use of innovative integrations and campaigns, we specialize in delivering data driven, one-to-one communications at scale.
We partner and consult with our clients to support at every level – from simple implementation through to overarching CRM strategy. We are firm believers in a platform agnostic approach, ensuring our clients are matched with the right technology providers for their needs.
The Technology Partnerships team are experts at supporting and guiding our partner and product integration strategy. Our established foundations enable client growth and scale utilizing our integrated ecosystem enabling best in class technological evolution.
Our platform agnostic approach and proven collaborations with technology partners are underpinned by qualitative and quantitative technology analysis. Constantly on the hunt for the latest opportunities, we discover the correct solutions for our clients that align to key strategic goals and business outcomes.
The Digital team is a highly experienced squad specialising in UX, design, development and project managements of websites, apps and digital experiences that deliver business results.
We make beautiful things that work hard - designing effective online campaign experiences, smart digital tools that automate processes, interactive activations and innovation projects that make clients famous.
Managing Director
Laura has been championing innovative work in the digital & direct space for over 15 years. Starting with launching the first ever customer lifecycle programmes for Vodafone, then moving onto omni-channel customer strategies for them and the likes of Mercury before omni-channel even existed.
She then spent 5 years working on Genesis Energy, with a focus on acquisition and retention journeys before taking on the leadership of Air New Zealand, a role which she held for over 10 years – which saw an unprecedented phase of digital innovation leading to huge business growth as well as industry recognition.
Laura believes in forging her own path. She wants to challenge partners to use innovation and emerging channels to drive better individual brand experiences that customers can connect with in order to drive long term performance.
When she’s not breaking the mould of traditional advertising, she’s a mother of two gorgeous girls and the wife to a fellow ad guy who brews some quite good beer.
Head of Digital
James has a breadth of experience in digital production that has found a natural home in the world of advertising. Blending production smarts and the ability to build effective teams he is a natural conduit between clients and the tech, and an advocate for making effective creative that delivers to the business needs.
With a background spanning global telcos, media broadcasters and news publishers in the UK and Australia before entering the NZ advertising industry James has worked across some of the largest brands in NZ , across business sectors and consistently helps clients deliver results and be recognized at awards shows for innovation.
The last few years has seen a focus on developing products, tools and platforms that have transformed the production process for clients and agencies – bringing automation, savings and innovation for bothcampaigns and tracking.
Outside of work he loves fishing, cooking and an unusual looking dog called Chili.
GM of Data & Tech
Pete has been creating customer-led, outcome-driven digital experiences for over 20 years. He starts with the “why” and collaborates across teams to deliver data & tech solutions that meet customer needs and business objectives.
Pete has delivered change for some of the biggest brands in the UK and New Zealand with experience spanning FMCG, retail, automotive, financial services and banking. He led data and technology for Countdown’s Onecard programme for 6 years, expanding highly-personalised communication from email into media, web, and integrated campaigns.
He helps teams to be more efficient, more effective and to develop strong relationships, which combine to deliver great business outcomes for clients. He ensures that data, technology and process strategies are forward-thinking and achievable.
Pete and his wife (also in marketing) enjoy an active lifestyle with their young family.
A dynamic media platform that builds banners social and OOH at scale.
Combines the best social listening and measurement tools giving marketing clients actionable insights.
Makes running competition- based campaigns simple and lets clients own their own data.
Generate multi channel media schedule and measure campaign performance.
Our aim: to bring the power of data & creativity together.
We saw a gap in the market for an agency that could truly fuse these two disciplines together seamlessly to bring about greater business growth.
As an agency with a proven legacy in integration, it had to be us.
We help our partners succeed by centering a brand’s focus on each customers experience, thereby enabling deeper, more relevant connections that drive acquisition, engagement, loyalty and, ultimately, unlocks lifetime value.
A proven model backed up by the work; since our inception in 2016, FCB/SIX Global has won 17 Cannes Lions, including both Gold and Grand Prix Awards in Creative Use of Data Category, 17 D&AD Pencils including a Black Pencil in 2020 and in 2019 won Ad Age’s inaugural Data & Analytics Agency of the Year Award.
